At this VAG dealership in the Austrian Ötztal, the showroom experience is about more than just cars. It is about creating a welcoming environment for the entire family. In collaboration with our partner HPS Playco, a custom designed play bus was installed in 2021, offering young visitors their own place to play and explore. While children are entertained, parents can comfortably speak with a sales advisor or enjoy a relaxed vehicle handover experience.
A play concept designed to match the showroom atmosphere
The custom play bus was specially created to complement the style and appearance of the dealership. The play element combines recognizable vehicle inspired design with interactive play activities, immediately attracting children’s attention. Thanks to its compact yet eye catching design, the play bus integrates naturally into the showroom without disturbing its open and modern atmosphere.
The play solution includes several integrated activities that encourage children to play independently, explore, and use their imagination. Every detail has been designed for durability, safety, and intensive daily use within a commercial environment.
Enhancing the customer experience for families
A visit to a dealership often requires time and attention. This is exactly where a thoughtfully designed play area makes a real difference. The play bus creates a calmer environment during sales conversations and adds a welcoming touch for families visiting together to view or collect a vehicle.
Children experience the visit as enjoyable and relaxing, while parents can focus more comfortably on the purchasing process. As a result, the play area contributes not only to hospitality, but also to a more professional and customer friendly showroom experience.
Transforming part of the showroom into a family friendly destination
With the addition of the custom play bus, the dealership transformed part of the showroom into a place where families genuinely feel welcome. A smart addition that perfectly supports modern mobility, hospitality, and customer focused thinking.
A strong showroom experience starts with attention to the entire family.
