Buying a car is not an impulse purchase. Customers take their time exploring different models, asking questions, and making important decisions. But what happens when young children start to get bored during that process?
Many car dealerships recognize this challenge. Children lose interest, parents become distracted, and sales conversations are frequently interrupted. This not only affects the customer experience but also disrupts the calm atmosphere in the showroom.
VAG Dealer Ötztal in Austria was looking for a solution that would make families feel welcome while complementing the premium appearance of the showroom.
The Challenge
Create a family-friendly showroom without compromising on design or brand experience.
The play solution needed to:
- perfectly match the automotive environment;
- be compact enough for the showroom;
- encourage children to play independently;
- contribute to a calmer atmosphere during sales consultations and vehicle handovers.
In addition, the solution had to be durable and suitable for intensive daily use.
The Solution
Together with our partner HPS Playco, IKC developed a fully custom-made play concept in the shape of a bespoke play bus. The design seamlessly reflects the world of mobility. Its recognizable vehicle shape naturally attracts children, while the integrated play elements encourage exploration, imagination, and independent play.
Thanks to its compact footprint, the showroom remains open and uncluttered. Rather than feeling like a separate piece of furniture, the play bus blends naturally into the space as an integral part of the showroom.
Curious how we create play environments that are fully tailored to a brand or interior?
Discover our Custom-Made Play Concepts.
The Result
During their showroom visit, children have their own dedicated space to play, allowing parents to focus entirely on choosing or collecting their new car.
This benefits everyone:
- a calmer atmosphere during sales and consultation meetings;
- a more enjoyable showroom experience for families;
- staff can advise customers without interruptions;
- a welcoming environment that reflects the image of a modern dealership.
Designed for Years of Use
Like all IKC play concepts, this custom play bus is designed for intensive commercial use. Durable materials, a safe finish, and a timeless design ensure that the play area remains a valuable part of the showroom for many years to come.
Learn more about IKC and the way we work.
Why More and More Car Dealerships Are Choosing a Play Concept
The automotive industry is evolving. Customers expect not only expert advice but also an enjoyable experience throughout their visit. A family-friendly showroom encourages families to stay longer, creates a calmer environment for conversations, and enhances the overall customer experience.
For VAG Dealer Ötztal, this resulted in a compact, tailor-made solution with a significant positive impact on everyday showroom operations.
Would You Like a Calmer Showroom Too?
Are you curious about how a play concept can improve your showroom experience?
Download our inspiration brochure or contact one of our advisors without obligation. We'd be happy to help you create a play environment that perfectly matches your showroom, brand, and target audience.
