A fitting kids' corner for your garden centre or DIY store
A kids' corner for your garden centre or DIY store
As a retailer you are constantly improving the customer experience of your store, for example by responding to holidays and the seasons. By decorating the store time after time, you're offering your visitors extra ambiance. This way visitors are more likely to stop by and discover your products.
We truly believe that investing in play value is one of the essential ways to enhance the customer experience of your shop the whole year through. A kids' corner not only improves the customer experience, but also boosts the number of visitors and customer satisfaction.
A play corner in your garden centre or DIY store will create an oasis of fun for your youngest visitors. An added bonus is that parents can fully focus on your products. Also, your employees will have more room to assist the customers with their purchases, for exmample when they need information regarding the care of their plants or the best paint for on their walls.
By adding a play corner, you can make your garden centre or DIY store family and child friendly. Interested in our advise for your store?
Why a kids' corner in your garden centre or DIY store
A play area provides children a safe place within your store to play, discover and learn. While the kids play, customers get more time to browse, shop and focus on your products and advice. This way, the shopping experience will improve for the whole family. That is what we call the power of playing:
- higher revenues per customer
- a more relaxed atmosphere: enhanced customer experience
- more customers
- more retention visits
- competitive advantage
- improved brand awareness
A strategic position for a kids' corner in your store
The position of the kids' corner matters a lot. By positioning the play corner in certain areas of your store, you can unconsciously influence the path of your visitors take by guiding them along the play systems. And choosing an open and central spot will enable parents to keep an eye on their children while they are browsing.
From plug-and-play products up to completely customized play solutions, we have been delivering play value to DIY stores and garden centres around the world for many years. That is why we know exactly what works. We use our data, experience, and expertise to realise a suitable and commercially interesting play corner.
