At Van der Valk Hotel Assen, the play corner is strategically positioned within the restaurant. While children are entertained, parents are given the space to relax and stay longer — resulting in a calmer dining experience and increased spending. A smart addition that seamlessly combines hospitality with commercial impact.
Carefully composed play concept
The play area offers a varied selection of activities, including an interactive table where multiple children can play simultaneously, complemented by several wall games. At the heart of the space is a play hut, giving children their own place to explore and unwind. Everything is fixed, safe to use, and easy to clean — no loose crayons or paper scattered around, but one clear, hygienic play zone.
The custom-made forex wall is fully tailored to the surroundings of Assen. Elements such as the local train station and the natural environment have been subtly incorporated into the design, ensuring the play area is not only functional but also enhances the overall restaurant atmosphere.
More calm at the table, higher spending
The impact on the restaurant experience is immediately noticeable. Children are no longer bored at the table, allowing parents to enjoy their meal more fully and feel more inclined to order an extra coffee or dessert. At the same time, the central play area creates a sense of structure and calm, without loose materials disrupting the space.
“Thanks to the play corner, parents stay longer, which contributes to additional spending such as coffee, dessert, or other items. At the same time, it reinforces our hospitality and positions us as a true family restaurant.”
From waiting to valuable time
What was once a moment of impatience has been transformed into a valuable part of the restaurant experience. Families stay longer, feel more comfortable, and leave with a more positive impression of their visit.
