Families with young children often face a challenge when shopping for shoes. While parents want to take their time finding the right fit, children quickly become restless. To solve this, IKC Play designed and manufactured a fully custom retail play area for Brantano, creating a more enjoyable shopping experience for the whole family.
Today, this bespoke play concept can be found in more than 100 Brantano stores across Belgium. It forms an integral part of Brantano's renewed store concept, which contributed to an impressive 20% increase in annual revenue.
Brantano wanted to create a family-friendly retail environment where parents could shop in comfort while children remained engaged. Traditional children's corners often separate play from the shopping journey, interrupting the fitting process and reducing convenience for both parents and store staff.
The goal was to develop a custom play area that seamlessly integrates with the customer journey and supports the shoe-fitting experience.
IKC Play created a bespoke children's play corner specifically designed for Brantano's retail stores. Every element was carefully integrated into the store layout and tailored to the brand identity.
The concept allows children to continue playing while parents try on shoes, making the fitting process smoother and less stressful. Parents can spend more time shopping, while children remain entertained in a safe and engaging environment.
A professionally designed children's play area offers much more than entertainment. It enhances the overall customer journey by creating a welcoming environment where families enjoy spending time together.
For retailers, the benefits include:
As consumer expectations continue to evolve, creating memorable shopping experiences has become a key differentiator. A custom retail play area helps retailers attract more families, improve customer loyalty and support long-term commercial success.
At IKC Play, we design and manufacture bespoke indoor play concepts that seamlessly integrate into retail environments. Every project is tailored to your brand, available space and business objectives, helping you create a unique shopping experience that keeps families coming back.
The special design gives parents the opportunity to let children try on new shoes without having to stop playing. Additionally, the parents also have more time to relax and try on shoes themselves. This convenient setting, increases the amount of families that like to shop at the Brantano stores in Belgium.
Interested in a kids' corner?
Een winkel waar producten gezinsgericht zijn, is niet compleet zonder een speelconcept voor kinderen!
