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Kids’ Corners for Retail: More Engagement, Higher Sales

Families are an important target group for retailers. A kids’ corner encourages them to stay longer. While children play safely, parents can shop at their own pace, explore products or have an uninterrupted conversation with your sales team. With fewer distractions, your staff have more opportunity to give customers the attention and advice they need. This creates a more enjoyable shopping experience that can lead to both longer visits and increased spending.

In a market where customer experience is becoming increasingly important, products and prices alone no longer make the difference. What customers remember most is how your store made them feel. A kids’ corner helps create a welcoming experience that visitors will want to return to.

And don’t forget your youngest visitors: today’s child is your customer of tomorrow. A positive experience today can help build brand preference for the future.

Curious to discover what we can do for you?

get in touch with us today

A custom kids’ corner for your store

To create a complete in-store experience, we can customise all our products and software to match your brand identity and specific requirements. With a custom solution, we can incorporate your logo or distinctive brand elements into the design. From adapting colours to creating a completely bespoke play solution, anything is possible.

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speelhoek in supermarkt kinderen spelen ouders kunnen winkelen

We’re happy to explore the possibilities with you

Every store is different, and so is the space available for a kids’ corner. Even when space is limited, there are plenty of possibilities. Starting from just 1 m², you can create an engaging play area for children that fits seamlessly into your store.

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Space-saving

Our wall-mounted play panels take up no floor space and can be easily integrated between product displays. Durable, low-maintenance and certified according to EN 71.

No noise disturbance

With educational, language-free games, interactive screens capture children’s attention without causing noise disturbance.

More peace and focus while shopping

Children can play safely while remaining within their parents’ sight, allowing parents to shop with greater ease and focus.

Brand experience

We tailor the play elements entirely to your brand identity, from colours and shapes to distinctive brand details. We can even incorporate images of your products into the design.

The benefits

01

Longer visits

While children play, parents have more time and attention to explore your store, browse products and make purchases.

02

Higher sales

A more relaxed shopping experience with fewer distractions increases the likelihood of additional purchases and higher spending per visit.

03

Brand building

A positive shopping experience for the whole family strengthens the connection with your brand and helps build brand recognition, preference and repeat visits.

What others say

We create play environments around the world that delight both organisations and their visitors. Here’s what our clients have to say about working with us.

Caravan Gode

– Employee

"Thanks to the play area, children are happily entertained, allowing parents and our sales team to focus fully on the conversation.”

Belisol Breda

– Employee

“Children have a great place to play, allowing parents to take their time and make their choices without distractions.”

Sanistunter & Keukenstunter

– Employee

“Especially at weekends, it’s ideal. The round play element is used extensively and keeps children entertained for longer.”

Delhaize Belgium

– Employee

“Delhaize and IKC have built a successful partnership. We started with one store and can see that both parents and children now enjoy doing their shopping there. We look forward to bringing this experience to more Delhaize stores.”

Jumbo Klieverik

-Dennis Oude Alink

“Children influence where families choose to shop. The added play value really makes a difference.”

Home Center Wolvega

-Sikko Kapenga

“IKC guided us throughout the entire process, with a strong focus on safety, hygiene and design.”

Möbel Hesse

– Employee

“Families now turn their visit into a day out. While children enjoy the play area, parents have plenty of time for an in-depth consultation.”

H&M Netherlands

– Interior Manager

“The kids’ corner offers an excellent solution for parents who want to shop at their own pace without distractions.”

From idea to kids’ corner in 4 steps

The solution for a calmer shopping environment

Our experts will help you discover what a kids’ corner can do for your store.

Schedule a consultation