Design

Every design begins in 3D, focusing on high play value, intuitive use, and simplicity for children of different ages.

New concepts are developed to fit naturally within our existing range, ensuring visual harmony and consistent user experience.

Material choices, colours, and textures are selected for durability, safety, and a welcoming look and feel.

We test prototypes with children to refine every detail, from how a button feels to the sound it makes. Ensuring an engaging and emotionally intuitive play experience.