Bringing Brand Experience to Life at Sonnentherme Lutzmannsburg
How mascots Sunny Bunny and Pinky Bunny were translated into a complete play experience for young guests.
At Sonnentherme Lutzmannsburg, one of the most well-known family resorts in Austria and Hungary, mascots Sunny Bunny and Pinky Bunny play a central role in the overall family experience. The challenge: to translate these recognizable characters into a play environment where children aged 2 to 12 can explore, play, and feel instantly at home — while seamlessly aligning with the resort’s visual identity.
A Play Concept That Brings the Brand to Life
The result is a custom-designed play concept of approximately 200 m², fully integrated into the resort’s visual identity. Spread across multiple themed zones, Sunny Bunny and Pinky Bunny come to life in an environment that invites children to play, explore, and use their imagination.
Interactive play elements are combined with soft shapes, thoughtful use of color, and recognizable design details. The result is a dynamic play space that feels like a natural extension of the brand — not an addition, but an integral part of the overall experience.
More Comfort, More Enjoyment for Families
The play environment creates a better balance between activity and relaxation. Children are encouraged to play independently, while parents enjoy greater peace of mind. Thanks to a clear layout and a wide age range, multiple groups can use the space simultaneously without compromising safety or overview.
Designed for Intensive Use
In a high-traffic leisure environment, a play area must do more than look good. That’s why the concept is developed with durability and functionality in mind:
- Custom design aligned with the brand identity
- Robust and durable play elements for daily intensive use
- Efficient layout designed for high visitor volumes
- Interactive play elements without monthly costs
From Brand Story to Play Experience
What makes this project stand out is the balance between creative storytelling and functional design. The mascots are not just visible — they become an active part of the play experience.
In close collaboration with the team at Sonnentherme Lutzmannsburg, our designer, and the installation team, a play environment was created that strengthens the brand story while enhancing comfort and guest satisfaction.
