A play concept that supports families while shopping
For many years, IKC Play has been developing custom play corners for Albert Heijn that form an integral part of the supermarket concept. Every renovated store features a bespoke play area that blends seamlessly into the supermarket’s interior while creating a more enjoyable shopping experience for families.
By providing children with an engaging place to play, parents can shop at their own pace and fully focus on the products and promotions throughout the store.
The Challenge
Shopping with young children can be challenging. Children often become bored quickly, while parents need time to browse the aisles and complete their shopping.
Albert Heijn was looking for a play solution that would:
- Integrate seamlessly with the supermarket’s interior.
- Occupy minimal floor space.
- Allow children to play safely and independently.
- Enhance the shopping experience for families.
The Solution
IKC Play designed and developed a fully customised play corner that has become part of numerous Albert Heijn supermarkets.
The play concept combines both analogue and digital play elements, including:
- Crazy Mirror – an interactive wall game that stimulates curiosity and imaginative play.
- 17-inch interactive touchscreen – featuring custom-developed Albert Heijn software with educational games inspired by the supermarket environment.
- Custom Memory Game – installed in the latest stores, this bespoke memory game features the Albert Heijn logo on the back of each tile, while the front displays recognisable groceries and products that children can match together.
All play elements are designed to be durable, low maintenance and suitable for intensive daily use.
The Result
The custom play corner contributes to a more enjoyable shopping experience for the entire family.
Key benefits include:
- Parents can shop without interruption.
- Children are safely entertained while shopping.
- A calmer and more pleasant in-store atmosphere.
- Increased customer satisfaction among families.
- A store concept that reinforces Albert Heijn’s family-friendly brand experience.
By integrating play into the supermarket environment, Albert Heijn creates a shopping experience that is more comfortable and enjoyable for both parents and children.
Looking for a Custom Play Corner for Your Supermarket?
Would you like to make your supermarket more attractive to families while improving the overall customer experience? IKC Play designs and manufactures bespoke play concepts that are fully tailored to your brand identity, store layout and available space.