Benetton International created a kids’ corner in 80 Benetton stores all over Germany to ensure and maximise family friendly service! With children now sufficiently entertained in a safe environment, parents can spend more time on finding and fitting clothes.

In Benetton stores all over Germany you can now find customized play towers with a play system with PlayTouch software and two play modules, such as Family Bridge or Sorting Tree. In order to create a safe environment for children to play in, all stores put the play tower in a wide and open space where the tower and children are visible. The Benetton green is easily recognizable and will attract children immediately to play, making it easy for adults to shop for new clothes and keep an eye on their children. Older children will be happy to play with the tower as well, as the interactive games of the PlayTouch software offer variable entertainment based on age. In several stores is a couch available for adults to keep an eye on their children while they rest.

With more time and attention available to spend on looking for the perfect Benetton outfit, both adults and their children will leave these stores with a big smile; now that’s turning play into profit!

Benetton kids store

Posted in News By Instore Kids Corners

IKC Russia again at PIR Expo 2014

4 September 2014 11:37:38 CEST

What play modules or systems would be suited to your business environment? What are the costs and how would you gain profit from installing a kids’ corner in your company? Our representatives of IKC Russia are ready to answer all your questions on PIR Expo 2014!

Lubimiy restaurant

PIR Expo will take place from 23 till 26 September in Crocus Expo IEC in Moscow. Stop by our booth (2A 109) in Hall 15 of Pavilion 3 and grab this chance to discover what an IKC kids corner could do for your organization!

Like family restaurant Lubimiy. The management of Lubimiy in St. Petersburg  was one of many companies that visited our stand on PIR Expo 2013. After an introduction an appointment was made they were convinced, and this year we can proudly show you pictures of their play room. Be the next one to turn play into profit!

Would you like to talk to our representatives but you do not live near Russia? Contact us and a local representative will help you in designing your desired kids corner.

Posted in News By Instore Kids Corners Russia

Children often accompany their parents on their search for a new family car, but get easily bored. IKC Japan designed for a Volkswagen dealer in Japan a kids’ corner with play system for children to play with while their parents talk with their representatives: the Volkswagen Custom Car.

Volkswagen custom car

A new and exciting Volkswagen car has been developed which familiarizes children with their brand when they test drive the Volkswagen car. While their parents or caretakers discuss details of the sales with the Volkswagen representative, children can play to their heart's content in this brand new car. This custom car contains two play modules; one custom play module with pictures of the dealer and Volkswagen and a Wire Beads.

With this Volkswagen thoroughly being tested, parents can be sure their children will love their new car. Now, they just need to discuss the details with the sales representative. This way, Volkswagen turns play into profit! 

For more information on Volkswagen, please visit their website:

Volkswagen custom car

Posted in News SLKids News By Instore Kids Corners Japan

Parents and children love to go out and shop for new furniture at IKEA. While children think it is fun looking around for new items, they easily lose their patience when it isn't for them but their parents or caretakers. IKEA is well known for its wonderful accommodation towards adults with children and IKEA Thiais, south of Paris, France, is no exception to this.

kids corner

Many parents and caretakers with children visit IKEA Thiais. While children are always exited to look around, IKEA understands walking through the store and going through the sales process can be very tiring for them. To offer a relaxed and fun shopping experience, IKEA Thiais made space for new kids play areas with new and exciting custom made play system and play modules.

The kids play areas can be found at several departments throughout IKEA; at the restaurant; the living rooms area and
at the storage department. The play system has been 
modeled after it’s environment: its shaped like a tree and has 3 play modules and 1 interactive PlayTouch system children can play with.

Now the children can play in a visible and safe area while their parents select the color or size of their desired couch or closet. When customers and their children leave their store with a smile, employees of IKEA Thiais are sure they’ll return!

play corner with modules custom play system IKEA

Posted in News By Instore Kids Corners

New play module now available!

23 July 2014 10:38:51 CEST

We all know the game Tic Tac Toe, also known as Noughts and Crosses or Xs and Os. Now this all time favorite can be played with a variation.

Try to line up the numbers or symbols, or spin the disc below and try to recreate the figures shown. Children  can play alone or with other children and will come to love this game as well!

New and now available in stock, in orange or green. The Square Logic can be easily mounted in any of our play systems or to any wall. 

Square Logic Orange           Square Logic Green

Posted in News By Instore Kids Corners